Hi, I’m Kaitlin!
I’m a marketing major graduating June 2024. I’ve been on a professional journey that has allowed me to gain valuable experience in various fields over the years. However, it was during this time that I realized my true calling lies in the dynamic and ever-evolving world of marketing. This discovery prompted me to make a significant decision: returning to school to further my knowledge and skills in this field.
Marketing, with its blend of creativity, strategic thinking, and the ability to connect with audiences, ignited a fire within me. I discovered an insatiable excitement for the art and science of promoting products, services, and ideas, and the potential to make a meaningful impact through effective communication. By pursuing further education, I aimed to not only sharpen my expertise but also remain at the forefront of this rapidly evolving industry.
By combining my professional experience with the knowledge and skills gained from my educational pursuits, I am equipped with a powerful arsenal to drive innovative marketing strategies. I thrive in the fast-paced nature of the industry, constantly seeking new ways to engage audiences, build brand presence, and create impactful campaigns that leave a lasting impression. Whether it’s developing comprehensive marketing plans, executing targeted social media campaigns, or analyzing SEO trends, I embrace each task with enthusiasm and a dedication to delivering exceptional results.
Ultimately, my journey from professional work to returning to school was driven by the realization that marketing is not just a career choice for me—it’s my purpose. I am genuinely excited about the opportunities that lie ahead, where I can leverage my expertise, creativity, and strategic mindset to make a meaningful impact in the field of marketing.
That’s where my tagline comes from: purpose lies where excitement thrives
My Purpose
To bring excitement and meaning to companies brands so that customers/users can experience a greater sense of fulfillment and purpose.
My Values
- Question Everything – We must be in constant pursuit of a deeper, more nuanced
understanding of both ourselves and the world around us. Inquisitiveness unlocks
opportunities that might have otherwise gone unnoticed. - Act with Excellence – Joy in excellence comes when we immerse ourselves in what we are
doing, take it seriously, and fully embody it. We must take the initiative to leave things better
than we found them. Good enough is never good enough. - Think Big, Act Small – We must have an ambitious plan for the future, but small goals, quick
iteration, and willingness to get our hands dirty are what make those ambitious plans
possible. Show and do is greater than tell and talk. - Transparency – Sharing problems, solutions, and expertise while actively listening to those
around us can lead to the discovery of answers that may have otherwise gone unnoticed.
The exchange of information is often key to finding solutions. - Advocacy Mindset – We must never stop advocating for the needs of others, including our
customers, our team, the world around us, and all stakeholders. We should leverage our
voice to amplify the voices of those who may not be heard. Advocacy should be a persistent
effort that transcends any single cause. - Recognize and Thank – It has never been a single individual that made big change possible,
it has always been a team of people. We must recognize the talent, challenges, and hard
work of those around us that contribute to realizing our vision and express our gratitude
often. - Lead with Excitement – Excitement is a potent catalyst for action and is incredibly infectious.
It can build teams, ardent supporters, and even entire businesses.
Kaitlin Simpson 