Kaitlin Simpson
purpose lies where excitement thrives
Author: Kaitlin Simpson
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Lessons Learned as Director of Marketing Operations
I felt like I was kinda tossed into the deep end when I accepted the role of Director of Marketing Operations (DMO) for the Integrated Marketing Communications class. I was nervous and excited and glad to look around and see people I trusted who I would be working together with as the Executive Team. But,
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How to Win a Marketing Case Competition: A Step-by-Step Guide to Winning It All*
So you want to win the Marketing Case Competition? That’s a good start. My team and I won first place and the people’s choice award in the 2024 SMA Marketing Case Competition and, having entered the competition twice, there are a few things I picked up that helped lead us to success. The Importance of
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Lessons Learned: Planning & Running a Marketing Pitch Event
As the Director of Marketing Operations for the Applied Integrated Marketing Communications program, I took the lead in planning a Client Pitch Event where our 6 content creator teams were able to present their content product ideas. We hoped this event would not only give some of our content creators an opportunity to learn how
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The Content Pillar: How to do More with Less
Content Marketing is important because it educates and informs your audience. Educated buyers reduce sales cycle times and increase average order values. If you’re serious about growing organic traffic to your site and becoming a thought leader and authority in your space, content marketing is a must. Put yourself into the buyer’s frame of mind
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The Key to Building a Responsive Marketing Team
This year, I had the opportunity to work in an Agile group with two other marketing students to create social media content in two-week sprints. This process revolutionizes the framework through which we collaborate and work toward our end goals. This process is responsive to new challenges, makes media production easy to quickly whip through,
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What does IMC even mean?
Integrated Marketing Communications (IMC) is: “the process of unifying a brand’s messaging to make it consistent across all media platforms that the brand uses to reach its target market” “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that
Kaitlin Simpson 