I felt like I was kinda tossed into the deep end when I accepted the role of Director of Marketing Operations (DMO) for the Integrated Marketing Communications class. I was nervous and excited and glad to look around and see people I trusted who I would be working together with as the Executive Team. But,

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So you want to win the Marketing Case Competition? That’s a good start. My team and I won first place and the people’s choice award in the 2024 SMA Marketing Case Competition and, having entered the competition twice, there are a few things I picked up that helped lead us to success. The Importance of

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Content Marketing is important because it educates and informs your audience. Educated buyers reduce sales cycle times and increase average order values. If you’re serious about growing organic traffic to your site and becoming a thought leader and authority in your space, content marketing is a must. Put yourself into the buyer’s frame of mind

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