Kaitlin Simpson
purpose lies where excitement thrives
Category: Uncategorized
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Lessons Learned: Planning & Running a Marketing Pitch Event
As the Director of Marketing Operations for the Applied Integrated Marketing Communications program, I took the lead in planning a Client Pitch Event where our 6 content creator teams were able to present their content product ideas. We hoped this event would not only give some of our content creators an opportunity to learn how
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The Key to Building a Responsive Marketing Team
This year, I had the opportunity to work in an Agile group with two other marketing students to create social media content in two-week sprints. This process revolutionizes the framework through which we collaborate and work toward our end goals. This process is responsive to new challenges, makes media production easy to quickly whip through,
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What does IMC even mean?
Integrated Marketing Communications (IMC) is: “the process of unifying a brand’s messaging to make it consistent across all media platforms that the brand uses to reach its target market” “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that
Kaitlin Simpson 